Multiprint · Toys · 2025

The “Rotten” Coloring

A TV commercial in 2 days? Done.

  • Design
  • AI content

The challenge

Creating a commercial in 2 days for a new product.

The solution

For Multiprint we handled the product and character design, the packaging and the TV commercial. The commercial was made with generative artificial intelligence, guided by human creative direction that defined the idea, the prompts and the editing choices. It aired on Italian free-to-air children's TV channels: Cartoonito, Super! and DeA Kids.

AI

Character design
Animation
TV commercial
Shorter timelines
Lower costs

People

Creative direction
Prompting
Video editing

Other projects

Different projects, same method.

Dimash · Sport

Federico Dimarco and the “festeggia Assist” campaign

Great media success and an innovative project.

Read the case study
Without AI

Au Charmant Petit Lac · Hospitality

Au Charmant Petit Lac

Visual identity and website for an eco-hotel in the Val d'Ayas.

Read the case study

Liabel · Fashion

Slipstick

A web commercial with people, scenes and music generated with AI.

Read the case study

Have a similar project?

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